Two GoFundMe campaigns have raised more than US$290,000 in an effort to buy
It’s unclear if those efforts will succeed, however. Even though Congress scrapped the FCC’s ISP privacy rules last week, the Telecommunications Act still prohibits telecom providers from selling personally identifiable information in many cases.
After last week’s vote, and President Donald Trump’s signature on the congressional resolution Monday, there’s some question about whether those prohibitions on selling personal data now apply to ISPs. Under FCC rules, ISPs technically aren’t telecom providers.
Asked if someone can now buy another person’s browsing history, and FCC spokesman responded this way: “I can’t comment on hypothetical, but the FCC retains the authority to protect consumer privacy on a case-by-case basis.”
In other words, the FCC would likely step in and stop attempted purchases of a politician’s browsing history.
ISPs say they’ll protect consumer privacy
Beyond that, broadband providers Comcast, Verizon, and AT&T have all promised not to sell individual customers’ web browsing history. “We do not sell our broadband customers’ individual web browsing history,” Comcast Senior Vice President Gerard Lewis wrote in a blog post. “We did not do it before the FCC’s rules were adopted, and we have no plans to do so.”
Still, providers of so-called marketing cloud services—think Salesforce and Oracle—track web users and develop extensive profiles based on shopping and web-browsing habits, said privacy advocate Jeffery Chester, executive director of the Center for Digital Democracy.
It’s likely possible to buy the web marketing profile of individual politicians from a marketing cloud provider, if not an ISP, including the kinds of websites they like to visit, by targeting them using their general location and other publicly available information, he said.
“Let the web monitoring and surveillance of the politicians begin,” he said.
The recently passed congressional resolution kills FCC rules requiring broadband providers to receive opt-in customer permission to share sensitive personal information, including web-browsing history, geolocation, and financial details with third parties.
The recent congressional resolution will allow ISPs more latitude to sell customer information to ad networks for the purposes of delivering targeted ads to your browser, but that’s different than selling your personal browsing history.
Fund-raising efforts under way
In an effort to strike back against the Republican-led legislation to roll back the FCC privacy rules, advocate Adam McElhaney has raised more than $205,000 since March 25 to buy the personal history of top politicians supporting the resolution.
Actor Misha Collins has raised more than $86,000 in the last six days in a similar GoFundMe campaign, although he’s well short of his $500 million goal.
The congressional resolution raises serious privacy questions, McElhaney said by email. “The ISP knows more about your browsing habits than Facebook and Google combined,” he said. “Why? All data flows through them.”
The temptation to monetize web browsing habits will be too great for ISPs to avoid, he added. “They want in on selling your browsing habits,” he said. “Once they realize there is more money to be made and a market to targeting a specific individual, your web habits will become increasingly attached to you.”
The goal of his GoFundMe campaign is to “send a message to our legislators that we want protections and to show them this future where your data is traded around,” he added.
McElhaney’s campaign allows supporters to vote on whose web browsing histories they want to see.
Republican Speaker of the House Paul Ryan, from Wisconsin, has received more than 23,000 votes, while Representative Marsha Blackburn, a Tennessee Republican and fierce critic of the now-overturned FCC privacy rules, has gotten more than 17,000 votes. Ajit Pai, the Republican chairman of the FCC and another critic of the old privacy rules, has gotten nearly 10,000 votes.